Persuasive language is all around us. A book review is a way of persuading someone to read a book (or perhaps not to read it, if it is not very good!). On TV, radio, in magazines and online, advertising tries to persuade us to buy products.

If you feel strongly about an issue, you could write a persuasive letter to someone who can help you with it. You might even give a speech to make your case!

Teach your children about persuasive writing using our handy topic guide!

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Teaching Ideas | Resources | Facts | Videos | Books | Links

Teaching Ideas



Persuasive Writing Knowledge Organiser

Members of Teaching Packs can download a comprehensive knowledge organiser to accompany this topic. It includes key information that your children can use for reference and research, along with relevant vocabulary and a suggested way of organising your persuasive writing.

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Persuasive Writing Facts

  • Persuasive writing aims to persuade the reader to change their ideas or take action.
  • Emotive language is used in persuasive writing to appeal to the reader’s feelings.
  • The skill of making a speech is known as oratory. Orators use persuasive techniques to get their point across.
  • Persuasive letters can influence history; American President Abraham Lincoln grew his famous beard after a young girl, Grace Beddell, suggested it to him in a letter.
  • Nike’s “Just Do It” advertising campaign led to the company increasing its sales from $800 million to $9.2 billion in just 10 years.


How to write persuasively

Can Shannon write a review that will persuade Richard to listen to a Michael Bublé album?

Running time: 4:41

KS2 Persuasive Writing

This video contains four short segments where children and adults discuss different topics suitable for persuasive writing; School Uniform, My neighbourhood, Smoking, Keeping Pets.

Running time: 13:45

Rhetorical Question

This short video is a useful summary of what rhetorical questions are and how they are used in advertising.

Running time: 1:50


Click, Clack, Moo - Cows That Type

Find out what happens when the cows start leaving Farmer Brown notes.

The Day the Crayons Quit

Poor Duncan just wants to colour in. But when he opens his box of crayons, he only finds letters, all saying the same thing: We quit.

Daisy: Eat Your Peas

Can mum persuade Daisy to eat her peas?

Don't Let the Pigeon Drive the Bus!

When the bus driver takes a break, he gives an instruction: “Don’t let the pigeon drive the bus!”. Find out how persuasive a pigeon can be…

Learning Persuasive Writing and Argument

A helpful guide that students can use to improve their persuasive writing skills.

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